GM!CARL

The kit

GM! Carl is an indie studio.

One nerd, his robots, and a homelab in Milwaukee. The studio makes things you can walk into — and GM Spaces™ is the latest thing it made. This page is the whole kit: the marks, the two looks, the voice, the rules. If it’s not in here, ask Carl before you make it up.

Two looks, one house

The studio presents. The product plays.

The house wears two skins on purpose. The studio is the gallery — ink walls, gold light, mono captions, serif headlines. It presents the work. The product is the zine — cream paper, 3px ink borders, hard offset shadows, pill chips. It is the work. Never mix them on one surface.

The studio — the gallery

The product — the zine

Zine energy — hand-made in the shop, never corporate. And one law the app added: inside GM Spaces every member’s room wears its own theme, light or dark, and the whole city follows the room. The cream kit is the house default, not a cage.

🛠 The studio

The brand behind the brands.

The person is Carl. The studio is GM! Carl™ — the name on the door of everything he ships: a 24/7 radio station, a Substack, a podcast, a discography, a novel, and now a room for a whole city. One person and his AI hands, building in the open. Real racks, not renders. Receipts, not vibes.

GM! Carl™ — the studio lockup

The current mark: Anton says GM!, Playfair says CARL, the position line in Geist Mono gold. This is the gallery face — use it on ink, posters, decks, and anywhere the studio presents.

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GM! Carl™ — the zine logo

The product-era mark. Lives on inside GM Spaces and on the cream kit — stickers, coasters, the app’s own surfaces.

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GM! Carl™ — the zine mark

The compact square, same era — app icon duty and tight corners.

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The GM! Robot™

The face of the station and the app icon. The AI hosts even borrow Carl’s cloned voice — with his consent, and it says so out loud.

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💼 The LinkedIn banner

1584×396 at 2x — the studio, the motto, the product. Content sits center-right so your profile photo never covers it.

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📻 Also made here

Substack (0xgmcarl) — the writing + /dreamcast
 Apple Music · ◉ Spotify — the discography
📖 The Remembered Universe — the novel, airing on Storytime

📦 The product

GM Spaces™ — the thing the studio made.

A map of your scene that pays attention. Every drop declares what it is — a collectible (a stamp for being there), a promo (collect it, use it once at the counter), or an event (it happens; the drop points to where you register). Stations you can hear by zip. A membership you earn by showing up, with a receipt for every point. Shipped · live in Milwaukee · walk in →

GM Spaces™ — product logo

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GM Spaces™ — green room variant

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🎫 The Golden Ticket

Founding-member invite. Die-cut sticker, transparent background — drop it on stories, decks, texts. QR goes straight to the application form.

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☕ The Haven Cafe kit · nº 001

Coaster (4×4), napkin (one-ink, 5×5) and two-sided table tent (4×6) — scan-to-collect on the table itself. Wears Haven’s real mark on espresso panels. QRs open the room today; they become the live collect code the day the spot is claimed.

Coaster Table tent Napkin

🎯 The operator one-pager · nº 001

Haven Cafe edition — a hand-delivered, letter-size ask: the pin, the three benefits, the free Season 0 deal, and a QR to book Carl. The template for every operator pitch after it.

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📊 The Season Zero Field Report

The sponsor deliverable: one page after every checkpoint — what Milwaukee wants to gather for, what it wants built, and the funnel that proves the audience holds. Presence-verified, one member one vote, counted-not-named. Sponsors receive it after each checkpoint; this is the sample issue.

View the sample → Sponsor Season 0

📖 The Brand Book

Six pages: the Christmas letter, the member value map, the business six-pack, the infrastructure, how to start.

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🧾 Shipped — the studio log

Indie studios show their work. Recent entries, newest first — all live in the product right now.

🚪 Where every door leads

The site sells one door. Every page ends in exactly one CTA, and the site never dead-ends.

gmcarl.xyz
├── /          the studio triptych — events · products · research   → CTA: walk in
├── /about     the studio + Carl                                    → CTA: book a chat (cal.com/gmcarl)
├── /brand     this page — the kit                                  → CTA: walk in
└── app.gmcarl.xyz   the product itself                             — twelve seconds to a room of your own

🗣 Voice — the canon

• Who’s talking: “I’m just a nerd” — never “founder”, never “CEO”, never “we’re excited to announce”. Honest to a fault (we told people we closed Craft The Future).
• The studio line: GM! Carl is Carl’s indie studio — the brand behind the brands. The studio shows its work; the product does the talking.
• The thesis: belonging infrastructure for a city — one map of places that know you, one radio made of people you know, and a host who makes sure nobody enters cold. Networking, but less awkward is the door-line.
• The three moves: Tune (press play, the nearest station finds you) · Show up (collect drops by being there) · Come back (your membership remembers). Every pitch fits in these three.
• The feeling: “Connection feels like Christmas morning, not a cold open.” The host already made a place for you.
• The offer: “I’m not selling you anything — I’m saving you a seat.” 30 founding seats · Season 0, September–November 2026 · free.
• The proof: receipts, not vibes. The shipped log above, live numbers, real room data, no invented impact.
• The refusals: no feed · no algorithm choosing who matters · no follower counts on parade · no costumes (missions yes, alter egos never) · no hidden machinery.

📏 Rules

• One product gets promoted. GM Spaces is the product; the studio presents it. Radio and Pass are parts — name them inside the room, never beside it.
• General invites walk people in: gmcarl.xyz → the app, guest first. Golden Ticket QRs go straight to the form — never the homepage.
• Two external doors, only: Carl books on cal.com/gmcarl; everything else is me@gmcarl.xyz. Don’t invent new ones per flyer. Season events register at the link each event drop carries — the platform is the flyer, never the box office.
• Privacy is studio canon: stations show by zip, never an address · drops land where the public goes, never on a home block. Say it proudly; never design around it.
• AI transparency travels with everything: every asset carries “everything in the room is AI co-assisted, created with GM! Carl.”
• The sticker treatment is the template — cream die-cut edge, transparent background, ink borders. New assets follow the Golden Ticket’s construction.
• 30 seats is canon. Season 0 runs September–November.
• Other artists get hosted, protected: non-exclusive deals, consent said out loud, their work stays theirs.